Desk Research

Desk Research is a crucial and often ignored part of the export process. There is one main reason for this: if you don’t know where to look, it can be a lengthy process with no positive outcome.

We do not claim that desk research requires the adoption of sophisticated techniques. It does require, however, a combination of:

• discipline
• spare time
• knowing where to look
• summarising relevant points in a concise and logical way
• and (usually) language skills.

These are qualities that we can bring to this part of the project. We have researchers in the UK and Thailand that can become involved in the research requirements. Typical desk research requirements are:

• market overview
• which geographic area is the most attractive
• which industry sector is the most attractive
• competitor analysis
• identification of appropriate contacts
• setting up interviews for field research
• setting up meetings for partner searching or sales activity

BITS Thailand can offer desk research services on a fee basis or as part of a commission-based turnkey market entry project.